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I Can Sell You Anythng, by Carl P. Wrighter
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- Sales Rank: #5937611 in Books
- Published on: 1984-02-12
- Released on: 1984-02-12
- Original language: English
- Binding: Mass Market Paperback
Most helpful customer reviews
4 of 4 people found the following review helpful.
Fool me once.. won't get fooled again.
By blue292
I imagine "I Can Sell you Anything" changed my life. I read a borrowed copy of it 25 years ago as a young teen and have been able to spot most tools of the advertising trade clearly ever since. The ad industry thrives on manipulation and has no problem controlling the general public using the simple and obvious techniques outlined in this book. Individuals that seek to develop awareness of these techniques gain some immunity to them and see mass media for what it really is - a vehicle to carry advertising - nothing more. Why do you think broadcast TV is "free"? I've been recommending this book very highly for years, but have not owned a copy until now. I'm happy to say that it's ideas are still relevant even if most of the references are very dated. Buy one NOW before they're GONE! (hee hee) Great book.
1 of 1 people found the following review helpful.
Read this back in college on a whim
By PGM
Lot's of basic propaganda techniques to sell you stuff.
I remember some of the premises and how words like better means best and best means as good as when used in advertising.
The word quality when used in advertising,makes most people assume that the product is great,but if you look up the meaning of the word,without a modifier of some sorts (highest or better),it is pretty much meaningless.
Things like family,children , and motherhood are all exploited to the nth degree.
The government also uses these techniques to manipulate us as a nation ,while allowing snake oil sellers ad nauseam to push pills and remedies with impunity(Enzite and such).
It's depressing to openly see these techniques in action and people wholesale eating these things up without question.
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